Sergey Alakov who watches the local space almost like no other, spotted a small but interesting test where Google is doubling up the phone information in the local knowledge panel. There is a large “call” phone icon at the top and in this test, Google is replacing the “province” section at the bottom of the…
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The Battle Between Driving Growth or Profitability
Fortune 500 companies looking to improve sale quantities and increase profit margins simultaneously might find they actually lose a percentage of both in their annual reports but find out too late. Higher ups are now trying to decide whether to stick to what seems ideal and try to improve both or cut their losses in…
Facebook and Google Begin to Police Fake News
Facebook and Google are trying their best to take care of fake news stories. A lot of people see headlines that lead to a fake story. These are simple click bait tactics to get viewers without being honest about what you have. The mission is to get rid of them, or at least lessen their…
Methbot, fake news and five other reasons SEM/SEO interest will surge
Paid search will likely increase in 2017. The biggest reason for this is the rise of “fake news.” This is news or content presented as fact, when it is entirely or partly false. It is difficult to sort fake news from legit websites using search engines because of the intentional use of meta descriptions and…