News

Aussie Marketers Kick Creativity Up A Notch?With Data

Often, businesses treat the data and creative sides of operations as two separate entities. However, Australian enterprises have started using both to create better marketing strategies, and it’s working. Creative teams can come up with ideas for campaigns, and then data can validate or improve those ideas, holistically bringing together the best possible marketing strategies.…

Facebook shareholders urge company to replace Mark Zuckerberg with ‘independent’ board chair

Facebook is being pressured by a group of shareholders seeking the removal of company chief executive Mark Zuckerberg from the board of the directors. A proposal has been put forward claiming that an independent chairperson would be better able to “oversee the executives of the company, improve corporate governance, and set a more accountable, pro-shareholder…

Google is selling its $500 million satellite imaging company to a startup (GOOG, GOOGL)

Terra Bella, the satellite imaging company that Google bought about two years ago for $500 million, will be sold to mapping startup Planet Labs, the companies announced Friday. According to the agreement, Planet Labs will acquire the Terra Bella business and satellites and Google will continue to license the satellite imagery for its mapping products.…