When I hear the term crisis, I think of times when things are difficult or dangerous. I’m thinking of a natural disaster like a tsunami or earthquake that causes a lot of damage and suffering. There are various types of crises one may face, such as existential, man-made, and business crises. What we’re going to…
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Conversion Rate Optimization (CRO): 8 Ways To Get Started
The primary focus of most marketing teams today is to drive traffic to their websites in the hopes that this traffic will convert into qualified leads for sales reps to close. But that’s only half the battle. Companies that focus on getting more out of their existing traffic and leads are more likely to see…
24 Sales Experts You Should Be Following on Twitter
If you follow sales experts on Twitter, you can get advice from the best minds in the business when you need it. Additionally, you can make a good impression on your boss by discussing relevant topics in a casual conversation. Sales influencers are people on Twitter who have a lot of influence over sales. They…
The Ultimate Guide to Strategic Planning for a Perfect Sales Operation
If you don’t have a good strategy, your business or organization can have problems. Strategic planning can help businesses improve their productivity, profitability, and longevity by creating a clear plan for the future. Does strategic planning sound too good to be true? Although it may sound good in theory, it can be difficult to do…