Many things that affect your company’s growth happen in places you’re not aware of. According to Gartner, over half of small to mid-sized businesses use user reviews when looking to purchase software. Other studies have found that customers will read at least ten reviews before making a purchase, and that 76% of software buyers trust…
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The ABCs of Content Marketing
Is your business surviving completely on outbound leads? Are you struggling to find high-quality and consistent inbound leads for your business? If you’re spending money on advertising but not seeing results, you’re not alone. If you answer yes to any of these questions, you need to create a strong brand image and engage and educate…
Relationship Selling: 11 Tips to Sell Better and Close More Sales
In relationship selling, you and your prospect form a deep relationship that benefits both of you in the long term. Instead of just selling the product and never contacting the customer again, you stay in touch and give them personalized recommendations that help them improve the bottom line of their business. They are able to…
The 10 Commandments of DIY Marketing Design
You have installed digital signage and it is connected to a CMS. Phew! But you’re not done yet. It’s just as important to understand good digital signage design as it is to make sure your screens are turned on. You will need to learn how to format your content, how to make it readable and…