Standard economic theory assumes that human beings are capable of making rational decisions and that markets and institutions, in the aggregate, are healthily self-regulating. But the global economic crisis, argues Ariely, has shattered these two articles of faith and forced us to confront our false assumptions about the way markets, companies, and people work. So…
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6 Expert-Endorsed Ways to Improve Your Marketing TODAY
In the past few years, content marketing has shifted from being an exciting new marketing concept to an essential marketing powerhouse for businesses. This is because content marketing can help you to • Reach your target audience • Boost your SEO efforts • Position your business as an expert in your industry • Generate leads…
How Your Company’s Attrition Rate Could Be Impacting Your Business
This is a common business saying that means that the company’s employees are its most valuable resource. While some people might think this is a cliché, it is actually very true. No matter what sector you work in, attracting and keeping hold of the best staff is essential for developing a successful company. But your…
57 Basic Marketing Analytics Terms Everyone Should Know
If creating reports or analyzing marketing metrics feels like reading another language, it may be helpful to consider working with a professional who can help interpret the data. There are many terms to describe what you are looking at, and often the terms sound very similar to each other. It doesn’t matter when you start…