A good customer service professional knows that business is about more than just closing a single deal. The best companies strive to create relationships with customers that are beneficial for both parties involved. This usually results in a higher customer lifetime value, meaning that the customer is likely to continue doing business with the company…
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How to Select a Marketing Analytics Tool For Your Business
Working with enormous amounts of data is challenging. You must examine the results of your campaigns, look for any patterns, and make marketing decisions based off of them. However, there is a better way to ‘handle’ data. It’s tools for marketing analytics. They help you track your progress, show trends, and identify areas that need…
8 Brands Creating Memorable Customer Experiences That Go Above and Beyond
It is important to provide customers with what they need in a prompt and friendly manner. In retail, that could mean remembering and appreciating repeat customers, forging a local connection with shoppers, putting your product knowledge to good use, and more. The best retail systems have customer management features and reporting that provide you with insights that…
Building Organizational Resilience
In today’s business context, organizations are faced with an increased level of pressure from the external environment due to rapidly changing business circumstances. The competition intensifies each day and there is increased occurrence of crisis and disaster situations. Organizational resilience reaches beyond risk management and business continuity towards a more holistic view of business health…