Let’s say your marketing team is crushing it. All of their metrics for success are green. Your sales team is not seeing the benefits of their efforts and is spending more time prospecting when they should be closing. What’s going on here? In many organizations, a disconnect happens between marketing and sales: The sales team…
Mega
Sales Compensation Plans – The Complete Guide
If you’re struggling to keep your best salespeople motivated, it might be time to take a closer look at your sales compensation plan. Many organizations are stuck using outdated programs, or have compensation plans that don’t line up with their goals and objectives. A good sales compensation plan can help with a number of things,…
A Comprehensive Guide to Instagram Influencer Marketing
The phrase “for the ‘Gram” used to refer to group selfies, inspiring travel photos, and recipes that look good. Almost twelve years after Instagram was created, there are now many people who make a living by posting on the app. Influencers can help businesses large and small build brand awareness and engagement outside of their…
7 Tips to Reduce Customer Effort and Increase Customer Loyalty
New businesses are starting up all the time and customers have all the power when it comes to choosing which brands to go with. If you want your business to be successful in the long run, you need to make sure you understand what your customers want and make sure they’re satisfied. A business should…