When launching a company, the majority of entrepreneurs invest their imaginative energy into conceptualizing an idea and making it into a profitable product. You need to decide what the worth is of the product or service before you can sell it. This is where pricing strategy comes into play. It is important to have competitive…
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How to Create a Content Marketing Strategy for Virtual Reality
People are more likely to buy things from or work with companies that they feel the closest connection to. This isn’t a new development. The term “engagement” has been given a new definition. So, what defines a customer’s engagement today? Among other things: interactivity. Many customers today feel that an experience is not genuine or…
How to Run a Blog Lead Generation Analysis
A lead is a person who has initiated contact with a brand and expressed interest in the brand’s products or services. Let’s paint a little picture here. While scrolling, you come across a post of a friend of yours that you haven’t seen in a while. You scroll through your social media, for example, Instagram,…
Key Account Management: The Ultimate Guide
Not all of your client accounts are equal. A minority of your customers probably generate most of your revenue. Paying close attention to your key accounts is important in order to maintain and increase the amount of revenue your business generates. Having a key account management process is essential to achieving this goal. What Is…