An effective sales territory strategy is one essential pillar of a successful business. Creating a sales territory plan requires careful consideration and thought in order to get it right the first time, which is crucial. If there are constantly changes in territory division, it can make it hard for your sales team to be productive…
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The 11 Facebook Ad Campaign Objectives and How to Choose What’s Right For Your Business
Facebook ads reach 2.5 billion people a month. Advertisers are attracted to the platform because of its large audience. Over 7 million advertisers to be exact. To get the most out of your Facebook ads, start by thinking about why you want to use them and what your goals are. Having a clear idea of…
The Straightforward Guide to Product Strategy
Did you know that potato chips were invented by thinly slicing French fries? Did you know that Play-Doh was designed as a cleaning product before children started using it for fun? It’s true. The products became lucky household items. Not every successful product is an accident. You can make a product successful by developing a…
What Your Traditional Marketing Education Didn’t Teach You About Marketing Today
In the past, most marketing interview questions were based on a person’s understanding of marketing concepts like “The 4 Ps” and how they could use that information to answer questions about real-life situations. If you were a marketing student, you probably took classes on topics like branding, marketing strategy, public relations, and advertising. These topics…