Value is an important aspect that customers take into consideration when making a purchase. Having the right product is not the only requirement for a successful business; you must also provide value throughout the customer relationship. You will be able to charge more money if your product is better than others on the market. This…
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Building Loyalty in Business Markets and Maintaining It in Consumer Markets
Business markets are very different from consumer markets. In a consumer market, large numbers of buyers have similar wants, transactions are usually small in value, products can be mass-produced, consumers’ perceptions determine products’ value, and companies focus on managing brands. In addition, the selling process is brief, retailing strategies play a vital role, and sales…
How to Be a Better Ally in the Remote Workplace
Managers have an additional responsibility to be role models in building inclusion across teams. As a new manager who is likely leading a remote or hybrid team, you may face unique challenges. But allyship actions in the remote world are not so different than the physical office. There are just a few additional things to…
Managing Yourself: Keeping Your Colleagues Honest
Many Excuses for Silence When a manager encounters an ethical problem, chances are he’ll also hear—or tell himself—one of four classic rationalizations for keeping silent. “It’s standard practice.” “It’s not a big deal.” “It’s not my responsibility.” “I want to be loyal.” Other excuses emerge, as well—for instance, time pressure—but they’re usually paired with one…