The term “real-time” is often used in marketing to describe marketing strategies that are updated either in real-time or “near” real-time, where a business can adjust its marketing efforts as events unfold. Even if you have the best intentions, it can be hard to stay consistent with your goals without the right tools and team…
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The Key to Retaining Young Workers? Better Onboarding.
In order to better hired and retain young workers, employers should focus on providing opportunities for skill development, fostering a positive work environment, and offering competitive pay and benefits. What we discovered is that the skills required for many jobs have changed dramatically in recent years. We talked to workforce development professionals to find out…
4 Types of Social Commerce Your Brand Should Start Using
The global pandemic caused an exponential growth in social commerce, but it is showing no signs of slowing down in a post-pandemic world. Social commerce is expected to grow to $79 billion by 2025. What does this mean for businesses? Well, quite simply, the opportunity is huge and growing, social media has become so much…
What Is Consumer Behavior? Strategize the Way Your Customers Want
What is consumer behavior? Consumer behavior refers to the actions taken by consumers in regard to acquiring and using goods and services. This can include everything from the initial search for a product or service, to the decision to make a purchase, to the post-purchase actions taken. The process begins when the customer becomes aware…