More than 1,200 managers from a variety of global companies were surveyed. They expressed strong frustration with the broken decision-making process, the slow pace of deliberations, and the uneven quality of decisions. Survey respondents say that decisions are not timely and that a majority of the time spent making them is ineffective. This opportunity costs…
Mega
What You’re Getting Wrong About Customer Journeys
It is not just giving customers a satisfying initial experience with a product that marketing experts agree is important, they also think that it is important to follow up with the customer and make sure they are happy. Product managers should create an appealing customer journey consisting of various experiences to keep customers engaged. Creating…
What Does Customer Engagement Really Mean for Your Business?
Engagement is everything. To ensure customers continue to use a business’s products or services, businesses must find ways to keep them interested and invested. This means being able to anticipate customer needs and being present for them at every touchpoint. An all-inclusive strategy for customer engagement across all channels helps to create lasting bonds with…
Use Purpose to Transform Your Workplace
What is the purpose of work? We spend the majority of our lives working. Many of us spend a large portion of our weekdays working for someone else. People work an average of 90,000 hours over their lifetime. The majority of our waking hours are spent working. This leaves little time for family and personal…