What is Voice of the Customer? CX is defined as the Voice of the Customer. It’s the collection and analysis of customer feedback so that customers’ wants, needs and expectations can be qualitatively and quantitatively assessed. In other words, Voice of the Customer is a way to learn about your customer’s needs and desires, so…
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Captivate Your Audience With Visual Branding
Businesses in all industries should use content marketing. There are several ways to convince customers to take action on your site, such as writing blog posts, posting social media updates, and sending timely emails. You can improve your website and brand image by adding more visual content. The main idea of visual content is images,…
Must-Follow Knowledge Management System Best Practices
Businesses that don’t have a formal knowledge management system in place to store policies and procedures are at risk. When important employees leave the company, they take their knowledge with them. Knowledge management is a critical part of every business’s growth and survival. If you’re constantly dealing with delays in making decisions that will improve…
Targeting Ads Without Creeping Out Your Customers
Many experts believe in the of personalization in marketing. This means that messages will be tailored to individual customers instead of being general. This is due to the fact that it allows brands to give consumers what they want exactly, as well as the potential for creating customers that are loyal. Personalization has evolved to…