How to Create a High-Impact Influencer Marketing Strategy The popularity of endorsements and promotions by others is on the rise. This was a space that was occupied by celebrities and people who were well-known. Accounts with a smaller number of followers can have higher engagement rates than those with a larger number. Scroll through any…
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11 Customer Retention Strategies That Translate Into Lifetime Value
One of the biggest mistakes businesses across the globe make is thinking that having a great product or service is enough as a strong customer retention strategy. Although it is only one aspect of marketing, retaining customers is a bitter truth. It is just as important to keep customers as it is to get new…
Learn Why Brand Experience Is the Future of Marketing
What Is Experiential Marketing? Experiential marketing is a type of marketing that focuses on creating a connection between the consumer and the brand, rather than just focusing on transactions. The goal is to connect emotionally with customers so they will become loyal and advocate for the brand. Experiential marketing can be a very effective way…
What Is Lead Nurturing? 5 Techniques That Actually Work
Approximately half of all leads in a given system are not ready to make a purchase, while the majority of new leads never make a purchase. Lead nurturing is the process of keeping buyers engaged and building brand loyalty and trust. When website visitors fill out a form on your site, they become qualified leads.…