“B2B marketing doesn’t have to be boring!” It’s the industry’s go-to cliche. We disagree with some of the ideas that this popular phrase is based on. The first suggestion is that our industry is boring by default. Time has moved on since 2012 and you need to move on too. Many people in the business…
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5 Essential Marketing Concepts You Should Know
The goal of the marketing concept is to satisfy customers’ needs and wants, increase sales, and beat the competition. There are five marketing concepts that organizations use to guide their marketing efforts. There are several different concepts that businesses use when it comes to marketing their products. These concepts are: production, product, selling, marketing, and…
How Video Ads Aid Your Marketing Strategy
We live in a digital era, which means that people are spending more time online than they ever have before. If you are not using digital marketing to improve conversions and revenue, you are missing out. ads, video is the most important aspect. This means that brands can no longer just rely on having written…
Breaking Down the Best Practices for Lead Nurturing
Sales professionals who have introduced lead nurturing believe it has been the most significant benefit to their team, resulting in better responses to campaigns and easier segmentation. Lead nurturing is essential for high converting sales processes. It allows your potential customers to gain a better understanding of your product and guides them to make a…