Ecommerce sales are still growing, and SMS marketing is an effective opt-in channel that doesn’t have the cost uncertainty of other channels. As the holiday season approaches, it is important for brands to understand how consumers are responding to their marketing efforts and use that knowledge to improve sales and profits. 2022 SMS marketing benchmarks…
Mega
How to Create a Digital Marketing Strategy from Start to Finish
To start a business, you need to do a lot of preparation beforehand. You need to sharpen the ax before you start chopping down the tree. Having a digital marketing strategy is important because it encompasses all aspects of marketing, is well researched, and can be adapted as needed. Why Have a Strategy? Why digital,…
Getting Started with Paid Social Advertising: A Beginner’s Guide
Nowadays, it’s tough to miss paid social media advertising. 3.2 billion people use the internet worldwide. There are approximately 7.5 billion people in the world, of which approximately 2.5 billion use social media, with Facebook having approximately 1.9 billion unique users per month. Any online marketing strategy needs to include social media in order to…
10 reasons you need a social media strategy
Nine in ten marketers say that using social media has helped them to increase the visibility of their business. A recent study showed that 66% of marketers who spend at least 6 hours per week on social media see more leads. No matter what product you are selling or who your target market is, using…