High-technology companies often have better research and development capabilities than their competitors, yet they only achieve mediocre commercial success or fail completely. Do such companies simply need better marketing skills? Not necessarily. Rather, they need to link R&D with marketing. Although having a strong research and development department or marketing team may help a company,…
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21 Key Advertising Metrics All Digital Marketers Should Track
Why tracking advertising metrics is necessary The end-game of every business is growth. You want to increase your bottom line. This means that digital marketers need their advertising to generate positive results every month in order to be successful. If you don’t have a plan to track your ad campaign’s performance, you can’t show that…
Transparency: the Key to Improve Relationships With Customers
Transparency is extremely important for a company’s success, not just a popular saying. The term “operating effortlessly for the customers to see and verify your performed actions” implies that you are working efficiently and effectively for your customers to be able to see and verify what you have done. Simply, openness, communication, and accountability. Although…
How to Market B2B Software in the Middle of a Pandemic
The pandemic has had major effects on B2B industries, causing problems and disruptions almost immediately. About half of respondents said they had experienced budget-related difficulties, including freezes on budgets and purchases. When asked to identify their company’s weak areas that have been exposed by the pandemic, 56% of B2B companies said that it was their…