Employee engagement is essential for a company’s success as it results in employees who are willing to put in the extra time and effort to help make the company prosper. It is especially important for your customer service team to be able to handle difficult customer service issues. When your support representatives are engaged with…
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12 Unconventional Landing Page Strategies to Increase Conversions
We often discuss creating landing pages that convert well, getting traffic that converts, and making use of your conversion points. There are many strategies you can use to increase conversions on your landing page that are often overlooked. Banner blindness is when people don’t notice banner ads. Brand blindness is when people don’t notice your…
Fundamentals to Understanding SEO
What is SEO? SEO stands for search engine optimization. The goal of SEO is to improve a company’s ranking in organic search results. More visitors to the company’s website leads to more conversions, customers and revenue. When asked to explain what SEO is, I often say that it is a way to make sure that…
Top 7 B2B content marketing research insights that should guide your strategy
As business-to-business markets become more saturated and competitive, content marketing can be a powerful tool to help you stand out, build your brand, attract traffic, generate leads, and ultimately increase revenue. What is B2B Content Marketing? B2B content marketing is the process of creating and distributing content specifically for B2B businesses. This content is designed…