An executive who is responsible for developing and overseeing all marketing initiatives as part of the C-level suite team. They report directly to the CEO. They are evaluated according to how well they attribute marketing efforts to quantitative and qualitative revenue-driven results. At some companies, the role of chief marketing officer (CMO) is often referred…
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Global Marketing Strategy: 10 Principles of International Marketing
One of the most crucial decisions a company has to make is expanding its operations to other countries. If you want your company to be successful on a large scale, you need to have a large market share, greater profits, and revenue. You might not want to expand your business to other countries in order…
20 Things You Need to Learn from Today’s Top Product Marketers
Product marketing is today’s most critical marketing function. And yet, it’s unfamiliar and confusing to many. A good way to think of product marketing is that it is a strategy. The more you live product marketing, the more you learn, and the better you are able to share your knowledge with others. Product marketers work…
5 Recent Neuromarketing Studies and Their Real-World Takeaways
Do you ever go to the store for just a few items and leave with a full cart and a receipt for over one hundred dollars? You’re not alone. Up to 50% of grocery purchases are actually unplanned. But what motivates such spontaneous supermarket spending? Would you believe me if I said an invisible hand…