How does email marketing work? Email marketing involves sending out messages to potential and current customers through email in order to promote your business or product. This can include special offers, coupons, or simply providing information about your business. It helps you improve your conversions and revenue by giving your subscribers and customers helpful information…
Mega
Why Diversity Equity and Inclusion in The Workplace is Essential
DEI has become a business priority for many companies, as it should. Diversity, equity, and inclusion are important in order to create a fair and just workplace for everyone. As global crises, social movements, and racial injustice continue, more people are interested in how organizations are approaching DEI (diversity, equity, and inclusion). People today are…
How to Navigate Working with Problem Clients
Every agency or consultant knows what it’s like to work with problem clients. Sometimes people reveal their negative sides right away, while other times they wait until after you’ve been committed to them for six months. No matter how you look at it, the business can be stressful and make you wonder if it’s worth…
You Don’t Have an Email Marketing Strategy: Here’s How to Make One
The first marketing email was sent in 1978, and it resulted in $13 million in sales. This email kicked off what has become one of the most highly used marketing channels even to this day. Email is not as new as some other channels like messaging and social, but it is a good way to…