Social media influencers are all the rage right now. That’s why everyone’s asking, how to become an influencer. Many individuals might mistakenly assume that it requires no expertise or special abilities. That’s where they’re wrong. Gaining notoriety as an influencer requires a significant amount of effort, regardless of whether you are aiming to be a…
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Marketing to Gen Z: What Everyone Over the Age of 30 Ought to Know
As marketers, we know it’s hard to acquire customers. We draw potential customers in with content marketing and then keep their attention by sending cycles of emails in the hopes that they’ll be interested enough to purchase our product. However, it is more difficult to advertise a product to many different groups because each group…
Product Strategy: Defining a Product’s Purpose and Plan
I’m in the process of developing a new waffle iron. This machine will be able to flawlessly detect when a waffle is golden brown, regardless of the volume or thickness of the batter. We’re talking about next-level waffle technology. It could change the game completely, but in this case, something goes wrong. The product development…
SaaS Marketing Journey: A Step-by-Step Guide
Software as a Service (SaaS) is about providing a novel solution that can help with both professional and private purposes. Software as a Service (SaaS) companies have distinct qualities that set them apart from other industry sectors, and their promotional approaches are no exception. Consequently, a SaaS startup should craft a marketing strategy that emphasizes…