In this guide, we will explain what email marketing is, how it works, and how you can get started. By the end of this guide, you will have a good understanding of the basics of email marketing, as well as the knowledge necessary to create an effective email marketing strategy for your business. Email marketing…
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Human Experience as an Advertising Medium
In today’s media-saturated world, advertisers are finding it increasingly difficult to reach consumers using strategies that rely on interruption, repetition, and ubiquity. As consumers increasingly adopt technologies that allow them to avoid advertisements, including DVRs, ad blockers, and ad-free content providers, marketers must adapt their strategies to ensure that their advertising is effective. This may…
Email Marketing Automation: Optimizing The Buyer’s Journey
This guide will teach you how to create automated email campaigns that will increase your conversion rates. Email marketing is the channel that drives the most revenue in the cost-effective way, and it does so mostly via email automation. Email automation provides a way for businesses to communicate with large numbers of people at once.…
Brand Strategy and Resource Allocation for Small Businesses
Companies are increasingly using online methods to market their products, instead of traditional print-based methods. This shift requires companies to be innovative in their approach to creating and managing marketing materials. As consumer habits have shifted, digital marketing campaigns have responded. However, this has made managing marketing resources across all these different platforms and handling…