As technology advances, it becomes increasingly integrated into our daily lives. The distinction between what we do online and in real life is becoming less clear. As people’s behavior changes, marketers, salespeople, and customer support reps will need to adapt. Instead of thinking in terms of a desktop experience, a mobile experience, a tablet experience,…
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Can Financial Services Firms Make Marketing Budgets Pay Off?
The majority of marketing leaders have very little experience when it comes to finance. A well balanced budget is not something that would get you excited and out of bed in the morning. Instead, you are here for growth and branding that is great. As a marketing manager or CMO, you are responsible for a…
Failure to Launch: Why Do Marketing Strategies Fall Short?
In order to create an effective marketing strategy, you need to know your product, your target market, and your competition. Many companies struggle to create successful marketing strategies due to a lack of understanding in one or more of the three key areas. To create an effective marketing strategy, a company must have a strong…
Generate More Leads Online: The Dos and Don’ts
If you’re looking to generate more leads online, we can help. We’ll walk you through the process and show you how to get more leads and sales. If you had X number of followers on Twitter, could you turn every single one of them into a sale? Interested? Let’s start with some basics before we…