The workplace is no longer just one physical location, thanks to advances in technology and changing societal attitudes towards work. It can be multiple locations, transcending geographical distances and time zones. Although only a small number of companies have been using this approach for a while, the rest of the world is just starting to…
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How To Gauge Your Company’s Social Media Benefits and ROI
Given that 50% of the population worldwide uses social media channels such as Facebook and Twitter, there has been a corresponding rise in pragmatic advertising methods such as social media marketing. Many people believed that the issue of wastage would be resolved if social media ROI was taken into account. However, for marketers, social media…
How Long Will It Take For Your Marketing Program To Pay Out?
If you could make money at any time, from anywhere, you could make money while you sleep. This is the concept behind affiliate marketing. Affiliate marketing is a way for an affiliate to earn a commission by promoting another person’s or company’s product. The affiliate finds a product they enjoy, promotes it, and earns a…
How Can We Recession-Proof Our Marketing Investment?
Since World War II, there have been 12 recessions in the U.S., according to the National Bureau of Economic Research (NBER). That averages out to one recession every six years. Recessions are more common than most people realize, and most business managers will encounter several of them during their careers. It’s important for business owners…