No matter how well you plan or how much you test, there will always be problems that come up when you start a small business or launch a startup. As an entrepreneur, it’s important to know how to effectively solve these business problems. What Is Problem Solving in Business? Businesses need to find ways to…
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How to Get the Most Out of Your Marketing Spend
Brands on average spend up to 10% of total revenue on their marketing budget. A percentage that increases year by year. This is why it is important for marketers to have specific key performance indicators (KPIs) in place to ensure that their efforts are successful. The key is to focus on the numbers that matter…
How “Intimate” Do You Want to Be with Your Marketing?
If you don’t have a clear idea of who your customer is, you’re probably missing out on sales. No matter what you call it – an avatar, a customer persona, or your ideal customer – getting to know your target customer better is essential to your marketing strategy. To have the biggest impact on your…
How to Achieve Transformational Growth
Companies that grow outperform their peers in terms of value by 30%. Growth also has benefits for organizations and customers such as new opportunities and resources for innovation. With growth being a priority for most businesses, many companies are looking to grow in order to quickly recover from the effects of COVID-19. Executives will tell…