The term design has so many different meanings and applications that it is hard to define. It can also refer to the arts that utilize composition, such as painting, sculpture, and architecture. Additionally, design can be used as an adjective to describe something that has been created with care and intention. This guide provides an…
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Everything Marketers Should Know About Secondary CTAs
People love to have options. It’s common knowledge that people love having options, so why not transfer this over to your marketing and give your visitors and prospects some choices too? There are a few ways you can add variety to your marketing, and today we’re focusing on one method in particular: secondary calls-to-action (CTAs).…
A Beginner’s Guide to Generating Business Leads the Inbound Way
I was about to dig into a spaghetti and meatballs when the phone rang. HubSpot is here to discuss inbound lead generation, which can save your business or organization from being a disruptive cold caller. A lead can be defined as a potential customer who has shown some interest in your company or product. Online…
Account Based Marketing Meets Account Based Selling
If you’re a B2B marketer, it means that your target customer is another business rather than an individual consumer. So, by definition, B2B marketing should be focused on acquiring accounts, rather than individual contacts. Because of this, B2B marketing is linked to Account-Based Marketing (ABM) and Account-Based Selling (ABS) strategies. These terms mean that B2B…