While written content is declining, video content is becoming more popular. Many people find written content annoying, while video is more entertaining. Social media platforms are focusing more on videos and images, rather than written content. Video content is the top choice for companies and consumers and will continue to be so with the continuous…
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How to Calculate Customer Lifetime Value
It costs less to keep a customer than to find a new one. Therefore, you want to make sure that your customers are happy with your product or service so that they will stay with you long enough to make back the money you spent to earn their business. You don’t want customers to churn…
How to Build an Email List from Scratch: 10 Incredibly Effective Strategies
It costs five times more to attract a new customer than to keep an existing one. Retaining customers is a valuable long-term solution for increased revenue and sustainable growth, but it’s not always easy to cultivate that kind of loyalty. I only like certain brands because of the message they promote, not because of their…
How Responsive Web Design Works
Many people use their mobile devices to access the internet instead of using desktop computers. There are almost 7 billion mobile users worldwide. Here’s what’s most interesting to us marketers about what people are doing on their mobile devices: Nearly half of consumers use their mobile device to research a product before purchasing it in…