It would be much easier to build a car with the help of a trained mechanic who could guide you through each step, rather than trying to do it without any instructions. Your customers would agree. When customers make a purchase, they are anxious because they want to make sure that they are making a…
Mega
The Guide to Account-Based Marketing
This is an exciting time for marketers because digital transformation has created new opportunities for marketing innovations, new channels, and new strategies. However, it has also brought new challenges. In today’s business world, consumers are overwhelmed with digital communication. In 2019, the average person received and sent 124.5 billion emails per day! To stand out…
Social Media Marketing: The Ultimate Guide
Marketers’ top goals for social media are advertising their products/services and increasing their brand awareness, according to 2021 HubSpot Blog Research. However, many brands find it difficult to create engaging content and reach their target audience. Given the importance of social media in the early stages of the sales funnel, let’s explore social media marketing…
How to Use Psychographics in Your Marketing: A Beginner’s Guide
Imagine you are promoting your business on social media and you see some engagement but no one is buying your product. If you are finding that you are using all the right hashtags, targeting the perfect audience and posting regularly but you are not getting the clicks through to your potential leads, it is time…