Denny’s has been changing their marketing strategy in order to better reflect the reasons why Denny’s was opened in the first place: to feed people. Denny’s wants to be America’s modern diner, and the brand has been taking some big steps toward being more present in the lives of Americans, such as becoming more involved on social media. It has also pledged to accept diversity and work to show that diversity in their business.
Key Takeaways:
- In recent years, Denny’s has undergone a major revitalization that has touched on everything from the restaurant’s marketing strategy to its menu items, and even the remodel of its locations.
- Inspired by Denny’s founder, Harold Butler, who once said the reason he opened the original restaurant was because he loved to feed people, the brand’s purpose-driven marketing initiatives are focused on feeding people’s stomachs, as well as their souls.
- According to the CMO, his brand has learned to embrace this diversity and use it to fuel Denny’s social media efforts.
“According to the CMO, his brand has learned to embrace this diversity and use it to fuel Denny’s social media efforts.”