Dirty Lemon is a direct-to-consumer beverage company that aims to challenge the retail landscape and disrupts the category by selling its line of products exclusively via text message, building a personalized relationship with each member of its rapidly-growing customer base. Dirty Lemon works with two food scientists and an in-house naturopath to develop beverages that are both healthy and scalable. Dirty Lemon plans to continue to scale this year, from launching new products to enacting a new marketing plan to target future customers.
Text-To-Buy: Wellness Beverage Company Dirty Lemon Pioneers A New Retail Model