Paypal’s referral service was a hit once upon a time, so it’s only natural the company is trying to duplicate that success with its new company, Xoom. Xoom offers a $20 Amazon gift card for both the sender and receiver of the referral when the receiver sends a money transfer upwards of $400.
Key Takeaways:
- The reward is $20, which is a pretty sizable amount – definitely enough to be worth interrupting a friend for if you’re confident that they’d also want to use the service.
- It would probably be a little warmer if it included the sender’s name, the way Amazon Prime’s referral program does it.
- Great use of social proof there, though a little misleading because I haven’t actually sent any money yet.
“The reward is $20, which is a pretty sizable amount – definitely enough to be worth interrupting a friend for if you’re confident that they’d also want to use the service.”
http://www.referralcandy.com/blog/payments-referral-program-example-xoom/