While quantity is nice in terms of the amount of video content available and the high numbers of rabid viewers, marketers will be looking at improving their targeting capability in 2017 just like they have done with regular content marketing. A deeper understanding about what videos draw viewers in, including what engages and resonates for them as well as when they see it, how long the video is, and whether they can interact with the video or not.
Lights, Camera, Engagement: 2017 Is The Year Of Video Marketing