As a small business owner, it can be challenging to know what to include in your digital marketing efforts. Content marketing should always be one of your priorities because it serves several functions at once and offers numerous benefits. Explore some reasons you should take advantage of content marketing. 1. Part of a Well-rounded SEO…
Content Marketing
Try Content Upgrades for a Higher Conversion Rate
If you’re working on growing your email list, you probably have a lead magnet to encourage sign-ups. This piece of free content entices leads to give you their email addresses, in return for a guide, video training, case study, or whatever “goody” you’ve chosen to give away. Lead magnets are still useful, but they’re not…
5 Reasons You Have to Make Local Content Marketing a Priority
Understanding the Value of Local Content Marketing Content is the fuel to the engine that is marketing in 2017 and beyond. But the internet is a massive expanse of billions of individual pages and small businesses can’t afford to compete for generic keywords and search terms. In order to rank well and generate a return…
Step-by-Step Guide to Creating a Solid Content Marketing Plan
Your content marketing plan should ensure that every piece of content you put out accomplishes a goal. You want to improve customer experiences by educating and informing them. You also want to use content to establish trust and build credibility. Well-planned content can do all of that and more if you create a solid content…