When we look at today’s digital marketing landscape, it’s easy to get overwhelmed with a case of technology overload. Marketers are being bombarded with new tools and strategies every day. One of them, machine learning, has the potential to change marketers’ entire targeting and creative processes—from how they attack simple tasks to how they handle…
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When should advertisers consider pausing Google Local Inventory Ads?
In response to the growing popularity of searches with local intent, Google released Local Inventory Ads (LIA) a few years ago as a variation of Product Listing Ads (PLA) that include information on when a product is available at a nearby store location. Taking into account the local intent of each search query in determining…
5 Tips On Hiring An Agency Partner In 2017
There are 5 tips on hiring an agency partner in the year of 2017. Each tip is very important to remember. You must remember that small is the new big. In this day and age strength is not determined by magnitude, or heft. It is determined by an ability to evolve and change and create…
Five Ways To Prepare Your Business For High Growth
You want growth for your business obviously. Growth will generate profits and success for your business. It will become more widely known. You do need to prepare for it, though, and this gives you some tips for doing that. There are five good tips here. It’s sound business information. Key Takeaways: There will likely come…