None of us needed Cisco Systems to tell us that by 2017 consumer online traffic will be 69 percent video based. We can easily see that, as all of us are seemingly addicted to watching internet video.
Since humans process visual media 66,000 times faster than text, it should be a no-brainer that we would want to employ videos in our businesses. They increase the time a customer spends on your site, can be entertaining, and always convert better. Even so, many business owners are reluctant to pull the trigger on video marketing as they haven’t a clue as to which types of videos to make, and for what purpose.
To help with that, we’ve come up with 7 ways your business can use videos effectively.
7 Types of Videos your Business Can Use
Product Demo – Producing a demo of your products and services is one of the best uses for video in your business. It will not only help demonstrate why people need your product, it helps expose your business to a vast audience via YouTube.
New Products – Obviously a video can work well here to get the word out about your product, as well as being able to make use of it on any sales pages you may be using.
Product Tutorials – In-depth tutorials are a consumer’s delight, especially if your products are a challenge to some not technically oriented. These can also be used in lead generation through YouTube.
Video Testimonials – Getting your satisfied customers to record a short video testimonial can go a long way toward giving the social proof many need to get off the fence about purchasing your products or services. Most are happy to help, especially if they get a shoutout or link back.
Tips Videos – Often times you can expand your audience and reach by producing tip videos on aspects of your market that your audience may find challenging. This a good authority and link building tactic.
Expert Interviews – If you know or can meet up with a thought leader or influencer in your market, it can be a win-win for the both of you. You get an expert interview in your market, and they get exposed to a new audience.
Webinar and Event Invites – Using a video to invite prospects to an upcoming webinar or live event is terrific when delivered through a video. Don’t be too embarrassed to be a little outrageous or innovative here!