In the ever-evolving advertising and marketing industry, an underlying challenge is slowly coming to the surface. It is becoming increasingly difficult to find and retain skilled talent. As a result, the Association of National Advertisers has called upon CMOs in the US to undertake an initiative to mentor and train the next generation of marketing leaders.
Key Takeaways:
- It’s become an issue the industry can no longer ignore, or at best, put on the back burner. That’s why the Association of National Advertisers has made fixing the talent problem a top priority.
- The ANA initiative, she said, is an important first step in getting the entire industry on board with making talent a priority.
- We speak with the chief marketing officers from our member companies all the time and the single theme on their mind isn’t what you’d think.
“It’s become an issue the industry can no longer ignore, or at best, put on the back burner. That’s why the Association of National Advertisers has made fixing the talent problem a top priority.”