Once your customers sign up to receive your lead magnet, it is important to keep them engaged. You can do this by sending them a series of nurturing emails through your email autoresponder. This is a tool that allows you to send emails at pre-determined intervals.
Build Trust with an Effective Email Autoresponder Series
Email autoresponders are a fantastic tool for sales funnel success. Unlike broadcast emails – where you must individually create an email each time you want to send something out – the nurturing email autoresponder is a “set it and forget it” type of system.
You start by creating the messages. Every customer who signs up goes through the same series, whether they sign up the day after you upload your messages or five years later.
How Companies Use Email Autoresponders
Most companies use their autoresponders to deliver a multi-day email sequence to people who sign up to their email list. This is effective because the customers must open each email to get the next bit of information.
Other companies use it as a sales technique to move suspects to prospects. You know the customer is curious about your product or services because they downloaded the lead magnet. You then use the emails in the series to build trust by offering additional valuable information in each email. You might even offer special discounts on your products to see if you can get a few quick sales.
More complex autoresponder tools are also capable of instantly segmenting your email list. For instance, you can set it up to send certain emails to customers who have never bought from you before and ones who have. This allows you to better target your message to each customer.
But You Need a Strong Transformational Message
Too many companies load up their autoresponder series, get customers to sign up for their lists, and then never see the big boost in sales they were hoping to get. Customers barely even open their emails.
Clearly, these companies are doing it wrong. They do not have a transformational story that is going to lead their customers thru their unique customer journey ultimately to make the purchase. They are sending out the wrong messages.
When you work with our team using the Sales Funnel Framework to design your email autoresponder series, you are getting more than a few emails that might increase your sales. You are getting emails written by someone who deeply understands what your customers need. With your Sales Funnel Framework in hand, our writers take your customers on an emotional journey, helping them to see that your product or service is just the solution they have been seeking.
Getting Your Email Autoresponder Series Is Simple
You do not have to spent endless hours guessing what your customers want to hear and spending even more time crafting the perfect emails. Our experts can do this for you.
It is an easy process.
Do not Just Set and Forget
While the big allure of creating an email autoresponder series is the ability to do the work one time and then reap the benefits as sales continue to trickle in, you do not really want to forget about it. It is important to periodically review what you have. Sometimes, information becomes outdated. Sometimes, you find that your old methods simply are not working anymore.
Sometimes, your customer base and products change.
No matter what the reason, your email autoresponder series should get periodic updates.
We can help with that as well. We will determine if any changes would further help your funnel framework, then make changes to the autoresponder series that can boost sales.
Through reliable testing, you can pinpoint the most effective marketing techniques to use with your customer base. We will ensure you are always up to date.
Get Started Today
You are close to having an email autoresponder series that works for you, created by master storytellers who know what it takes to drive sales. Best of all, you do not even have to do the bulk of the work.
Call us today to set up an appointment and get ready to see a big increase in response to your email campaigns.