Sales Funnel Framework
You probably already know that few people will purchase your product right away. It takes some time to build up the trust you need to make them bring out their wallets. That’s why you build an email list. That’s why you set up a lead generating PDF and email autoresponders.
What you might not realize is that there’s an actual name for this process.
The sales funnel.
Leading Customers to Sales
It’s about turning leads into prospects and prospects into customers.
When you have an automated system that does this, you can dramatically increase your sales.
What Does a Sales Funnel Look Like?
Visually, most people envision a sales funnel as an inverted triangle. At the top, you have all of the leads – anyone who’s ever visited your website or heard about your company.
This list of people narrows down to prospects once they sign up for your mailing list. Most companies get leads to sign up by offering some incentive, such as a special report.
The funnel gets even narrower as the prospects on your list become paying customers.
While this image makes sense, it’s often better to think about the funnel as a process that you lead your prospects through. Each step of the way, they become close to becoming your customer.
Even after a person has become a customer, they can still go through the funnel, purchasing more products or higher-ticket items.
Creating a Unique Sales Funnel for Your Business
Some marketers will suggest that all you need to do to create the perfect sales funnel is to send the right email on the right day. Thank the potential customer for their interest the day after they sign up for your link. Offer an additional “bonus” three days later. Go for the hard sell on the fifth day.
That technique may work to a certain extent, but it’s missing a key ingredient that’s going to make or break any sales funnel.
It lacks a real story.
Transform Your Sales Funnel with a StoryBrand BrandScript
Your potential customers are the heroes in their own story, and – whether they know it or not – they’re looking for the perfect product or service that’s going to give them the happy ending they really want. When you focus your marketing efforts with this knowledge in mind, you’re better able to speak directly to their true desires.
A StoryBrand BrandScript provides the structure you need. Based on the StoryBrand program, it’s a single page that puts everything you need to know about your customers into words. You don’t have to spend hours sitting through the training process. A Certified StoryBrand Guide can help you design a StoryBrand BrandScript that works for your company. It’s easy to understand, and with your StoryBrand BrandScript in hand, you can take your business to the next level.
Once you have your StoryBrand BrandScript, our expert marketers will take you through a simple process to create your sales funnel:
In most cases, this means you’ll get a website, a lead-generating PDF file, and a series of email autoresponders, all carefully created with your customers in mind.
Tweaking Your Sales Funnel
Even a great sales funnel could perform better with a few simple tweaks. We’ll work with you to test the effectiveness of different techniques, finding what works best for your particular customers. This is important because you can never be certain how your customers will respond to an email or offer. Every business owner has a story to tell about an idea that totally flopped.
Current technologies make it easy to test out your theories and go with the methods that work best.
Get Help with Your Sales Funnel
If you don’t have an effective sales funnel, you’re leaving money on the table. Our experts want to help you develop a StoryBand BrandScript that defines your message and guides the decisions you make. The process is simple, and it could make a big difference in your sales.
Call today to set up an appointment with a Certified StoryBrand Guide.