CMO Coach Program
Our CMO Coach Program works in an mentoring capacity to help your marketing department succeed.
What if you have a marketing team in-house, but it sometimes feels like the blind leading the blind? Enrolling in our CMO Coach Program can provide the guidance your team needs to see clearly and work effectively.
A marketing coach answers questions, offers suggestions, and works to guide the marketing team in the right direction with one goal in mind, generating targeted leads, nurturing quality prospects, and leading your ideal customers to become your biggest advocates. Coaching goes a step beyond an advisory role. A coach offers valuable tools and makes sure the team understands how to continually use their resources to get the highest return for every marketing dollar you spend.
Sometimes What You Really Want Is a Sounding Board
You know that marketing your business is going to take time, money, and hard work – and that’s not the problem. The problem is making sure you’re directing these valuable resources in the right direction. While there’s no shortage of exciting, new marketing tactics coming down the pike every day, not every tactic is a good fit for your goals. Rather than being blinded by the newest, shiniest tactic to come along, your CMO Coach can play devil’s advocate to help keep you moving forward rather than getting sidetracked.
Through regular monthly meetings, our advisors can help guide your team down a path that will produce the most efficient results. We are here to provide feedback on your ideas, help you to manage your time and use the information you have as effectively as possible. No matter what you need, an advisor can guide you through the process and provide you with the necessary tools to gain an advantage with your marketing strategies. A little guidance will often go a long way in teaching a team the best way to keep their company's marketing platform fresh.
Data analysis is one of the hardest tasks for a marketing team to handle effectively. Which numbers really matter? What are the analytics telling you to do more or less of as you go forward? Your coach will help your team learn to gather, analyze, and organize data to yield usable information so you know what’s working, what’s not working, and what you should do next.
Your Team Does the Work – We Help You Every Step of the Way
You’ll take the lead – but you’ll never have to feel like you’re winging it. Bi-weekly or monthly meetings help keep your marketing efforts moving forward. But your marketing team can also communicate with a CMO coach whenever the need arises.
Our coaching clients are usually astounded by the results we can create within just four to six months of working together – but we’re not surprised at all. Getting unstuck and pointed in the right direction can make a significant difference in your bottom line. After our initial project together, you’ll also get a 30-day and 60-day follow-up session to review your results and make recommendations for your next steps.
Ray L. Perry offers a CMO Coach Program designed to help teach your team how to use the most effective marketing tools for your specific goals. This program offers many tools that can be used to create effective and reliable brands while building successful marketing strategies to bring in new business. If you have any questions, call us or connect with us online. There’s no need to feel like you’re fumbling in the dark; working with an expert marketing coach shines a light on your path, so you know exactly what to do next.