Small Business Marketing Training

Small Business Marketing Training

What? Market My Company Like IBM and Get BIG Results? Sure, But How?

After all, you’re a little guy without the time or money for a professional marketing program. Or so you think!

Just like every other company in the world, you need to increase sales. In fact, your primary business goal is to crank up the flow of customers coming through that front door. But how do you create and implement a professional marketing plan to generate sales when you don’t have time to blow your nose?

Here are the main issues you’re faced with:

  1. 1
    You need to increase sales – yesterday.
  2. 2
    You need a grand plan to market your company’s offerings in a way that pumps sales through the roof. Or at least generates enough new sales to pay the bills and keep the lights on.
  3. 3
    You don’t have time to do the day-to-day work already on your plate, let alone come up with some super-strategy to properly market your company.

Maybe you’ve already looked into the possibility of hiring a marketing “pro” to create and execute a marketing plan for you. You’ve probably talked to a few people and picked up some ideas. Maybe even thought about bringing an outside “professional marketing service” on board to come up with something.

That’s a path that can be full of pitfalls, as you may have already discovered. Perhaps you’ve gone so far as to pull in a few proposals from some of these “marketing gurus”. And got the shock of your life! These guys ain’t cheap! They give you a nice, pretty presentation loaded with charts, graphs, statistics, bells and whistles. And boy, do they make promises! All contingent on this or that caveat, of course.

Sure, some of them know their stuff and have nice references. Done some good work for some big outfits with verifiable results. But the biggest problem with these guys is their price tag. Wow! Talk about sticker shock! These guys charge like heart surgeons or, gulp, New York lawyers!

It’s no surprise that most small business owners opt to go it alone. They know their business better than anybody. They’ve got a brain in their heads. Seems like they could put together a halfway decent marketing plan as good as the next guy, right? The problem is, once you start to take a look at what’s involved to do the thing the right way, it gives you apoplexy. There are so many different “marketing philosophies”, “marketing toolboxes”, “marketing arrows in your quiver”, “marketing best of breed”, blah, blah, blah, it’s hard to know where to turn. By the time you think you’ve got the right approach, some “expert” is preaching why it shouldn’t be done that way.
Face facts, trying to do this by yourself is a major headache. Not to mention the time, effort and aggravation involved. And the biggest heartbreaker of all is watching a prospect decide on using a competitor instead of your nice, competent little company. Ouch!

Hey, all you’re trying to do is generate more business without breaking the bank. Is that too much to ask?

The fact is, you will only turn a prospect into a long-term, loyal customer – the kind of customer who refers their friends and colleagues to you – if you’ve created an environment in which they know, like, and trust you. The truth is, our customers have tons of choices these days when it comes to purchasing the goods and services they need. They have access to hundreds of companies just on the Internet alone, not to mention the companies in your local neighborhood or city. Forget about the entire country or today’s international marketplace and buying options.

The point is, you can buy just about anything you need just about anywhere. And nobody wants to be treated poorly or taken advantage of in the process. Nope. We want to buy from companies we know, like, and trust. And it’s especially true when it comes to local companies.
This is what the best marketing strategies come right down to. Insuring that people know, like, and trust you – and therefore will buy from you. And for small business owners this strategy is absolutely critical.

No-nonsense marketing help

Our Small Business Marketing Training System is designed especially for small businesses like yours. Our idea was to create a marketing program that kills two birds with one stone. First, it’s very affordable. Secondly, it outlines in easy to follow step-by-step fashion how to generate new customers without spending an arm and a leg, and without you doing all the work. Since it was created specifically for small businesses, we naturally kept small business owners like you in mind. Meaning we are very aware that you already have your hands full to overflowing with current projects.

Here’s a rundown of what’s included in the Small Business Marketing System:

Small Business Marketing Training System – Silver Level

This is our entry level into the Small Business Marketing Training System program, and it is extremely affordable. In fact, it’s being offered absolutely free! Our goal here is to help get our small business owner colleagues started along the path of effective marketing. The Silver Level not only gets you started on the right path, it also gives us the chance to get acquainted. You get exposed to our way of thinking and we get to see you headed in the right marketing direction, perhaps even headed to future upgrades in the Small Business Marketing System. Here’s what you get with the Silver Level:

  • eBook #1: “7 Steps to Marketing Success” – Marketing is not voodoo. It is a system created to get someone with a need for what your company offers to know, like, and trust you. Simple as that. In this ebook we show you the 7 core steps that make up the simple, effective and affordable Small Business Marketing System. What would happen to your business if you started to view marketing as an effective, workable system for generating new customers?
  • eBook #2: “Marketing Hourglass” – The marketing hourglass program focuses on getting a prospective customer to know, like, and trust you, and then turning know, like, and trust into try, buy, repeat, and refer, you have the logical path for moving someone from initial awareness to advocate. This is the Marketing Hourglass process in a nutshell.
  • eBook #3: “How to Create a Marketing Strategy” – Every business, even yours, needs a CEO. And the most important role of the CEO is to look beyond today, tomorrow, and next month to determine the resources, strategies and innovations needed to take your firm to a new place between 12 or 18 months from now.
  • eBook #4: “Marketer’s Guide to Content Creation” – Content is a keystone of marketing. It is an essential element in bringing in customers and growing your business. Content is how you get found, educate, build trust, answer questions, stand out, and sell your offerings. And it’s packaged in every way imaginable.

Small Business Marketing Training System – Gold Level

In this self-paced marketing package you’ll navigate through the following 11 Small Business Marketing System Modules step-by-step, at your own pace. In addition, of course, you have access to the 4 free ebooks outlined above. Our modules below are a proven, tested marketing system developed over 20+ years of trial and error, testing what works and what doesn’t. The system we created and perfected over this 20 year period is designed to help you generate more customers, more profit, and more control of your business – starting immediately! The price is only $595.

The Small Business Marketing Training System Modules:

Module 1: Strategy and Brand foundation – In module 1 we look at the critical strategy elements of your business. Your business strategy is the foundation of your company, so it’s critical to its success. In this module we cover these strategic elements:

  • Creating the Vision
  • Discover Your Ideal Client
  • Your Unique Core Difference
  • Brand and Identity Building

Module 2: The Marketing Hourglass – To understand how to attract and serve your ideal clients you need to understand your customer’s buying journey – the steps they take in the buying process. The Marketing Hourglass is a framework used to help create your overall marketing strategy. And it can be used to design a new product launch campaign.

Module 3: Content Foundation – Content is a crucial part of your marketing strategy. It determines how your message is told, and how you guide prospects through the marketing hourglass. How to build trust, and, finally, how to turn prospects into customers.

Module 4: Content Platform – The focus is on various forms of distribution and consumption in order to get the most from your content. The primary tools for getting your message found and read are newsletters, podcasts, blogs, social networks and content networks. This moves the process from awareness to trust.

Module 5: Online Presence – As online marketing becomes more and more essential to the growth of your business, it’s important to use your online presence in an integrated, strategic way. This way, your company gets the most coverage with the least amount of redundancy and waste. This involves a lose step-by-step process, so you can always see what comes next.

Module 6: Online Assets – After you’ve gone through Module 5 and created your online basics it’s time to expand and build online assets. As people look for services and companies online, they’re looking for more than just your website.

Module 7: Online Optimization – The optimization of your online presence is critical. Once you’ve created your online presence in the way we suggest, it will be easier for search engines – and prospective customers – to find you. At this step you will optimize your content and web properties in ways that will draw big numbers of solid prospects.

Module 8: Lead Generation – The best lead generation happens through a mix of multiple avenues and channels. The fact is, sometimes a prospect has to bump into your message many times before they finally decide to buy from you.

Module 9: Lead Conversion – The best lead conversion process should be planned and scripted just like an ad or email campaign. Creating a systematic approach to sales will impact your sales numbers faster than any other improvement you can make.

Module 10: Tracking and Metrics – Studies show that organizations that base their marketing objectives on elements that can be measured are way more successful than those that don’t. The only real way to improve your marketing results is track what works and what doesn’t. This gives you information you can sink your teeth into for generating improved results.

Module 11: Ongoing Growth Planning – This module is the last step in The Small Business Marketing System, but also the first step. You see, you should never really be finished with your marketing efforts. Why is that? Because marketing is an organic, continuing process, and this module introduces the concept of ongoing planning and growth. Once you’ve reached this step you should consider a re-evaluation and starting the process all over again.

Small Business Marketing Training System – Platinum Level

In this premium Small Business Marketing Training System offering, you will not only get everything offered in the other levels, but you will also be paired up with Ray, a Certified Duct Tape Marketing Consultant for hands on, one-on-one marketing training.

Ray partnered with Duct Tape Marketing, one of the world’s premier small business marketing companies, in order to offer this fantastic program. You get a world-class small business marketing expert assigned to you for some serious one-on-one time together. Ray will guide you through all the ins and outs of exactly how to market your company, based on the 11-module program outlined above. This one-on-one training from a Certified Marketing Expert is available for only $1,895.

Isn’t it time you created an effective, professional marketing program for your company? Why not take advantage of this fantastic offer and start ramping up your marketing efforts today. Simply call Ray at 770-893-2443 or click Need Marketing right now, and you will be forwarded to the Small Business Marketing Training Website to register.

No matter which route you choose, Ray looks forward to helping you grow your small business so that you’ve got all the customers you want this year.

To your success,

P.S. It’s no secret the system outlined above is based on proven marketing principles... meaning your competitors are likely to be taking action on these very same issues, if they haven’t already. Remember, the early bird gets the worm. If you don’t take action yourself, you’re liable to fall behind. Do you really want to get behind the curve on this? Call Ray at 770-893-2443 or click Need Marketing right now, and you will be forwarded to the Small Business Marketing Training Website to register.

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