Referral Marketing | Renewable Referrals - Authors
What would possess a bunch of marketers to meet weekly to mastermind, and even write a book together? Only one thing: Their commitment to helping businesses build long-lasting, highly-profitable lead generation machines to deliver a steady stream of ideal customers.
The Marketing Results Crew, formed in 2013, has attracted top marketers spanning the nation from Atlanta, Washington DC, and Miami out to Austin and Southern California, who work together to craft masterfully designed marketing strategies that get results for their clients.
The group’s second most important commitment is to learn about and share best practices for growing businesses. The first, though, is one that even on its own can spark a complete transformation in any business.
It is: Strategy Before Tactics
Crew members have seen this mantra-worthy phrase play out in every business vertical from local businesses selling to consumers all the way through the opposite end of the spectrum, international businesses selling to other businesses. Highly accomplished in the Duct Tape Marketing arena, the group’s members have studied and seen the difference it makes when a business starts with crafting an effective marketing strategy first rather than tasting every new flavor of the month marketing tactic that comes down the pike. While tactics are critical to getting to word out about your business, they are only maximally effective when they are purposefully chosen because they support the overall strategy.
Perhaps the crew members’ reputation for the kind of clear thinking that gets results is why they are in high demand – both as consultants and presenters. Many of the group’s members have been featured speakers at national conferences, presented at local workshops, and together have helped thousands of business owners through hundreds of web casts. Several have even written and published contributions for prominent publications and marketing books.
Working with any one of the Marketing Results Crew members may just be the smartest move any business could make – not just because they help build awareness while generating leads and attracting positive attention for their clients’ businesses, but also because when you work with one crew member, you also get the benefits of the whole group’s expertise.
It is that commitment to bettering business for their clients and followers that compels the group to continue learning, testing, and implementing what really works. It is with that spirit that the group presents the book Renewable Referrals which can help any business take the first steps toward filling its sales pipeline with high quality, eager, and qualified prospects.