Lead Generation | Guide to Local Lead Generation - Authors
What do you get when you throw five Certified Duct Tape Marketing Consultants into a room and tell them they can’t come out until they’ve solved one of the biggest problems small, local businesses face?
Well, if it’s this particular group of marketing consultants, the ones who collaborated on this book, they’ll be out of that room within seconds. You see, individually, these marketers have carved out a niche of their own. They specialize in helping locally owned businesses attract, serve, and replicate so many ideal customers that even their bigger competitors take notice. Their singular focus is on lead generation for local businesses.
This group of authors hails from all over the nation – from Arkansas, California, Georgia, Kansas, and Virginia. In equally challenging and varied business climates, they’ve discovered first-hand how well the tenets of Duct Tape Marketing work when applied to small local businesses – even those that stand in the shadows of big, national franchises.
Two significant truths have drawn these gentlemen together to create this book for local business owners:
- Local businesses have a unique set of challenges and opportunities when it comes to marketing that often aren’t addressed very well by typical books on the subject.
- Unfortunately, many small, local businesses waste significant amounts of money every year on marketing tactics that either aren’t right for them, or that are simply poorly implemented.
No matter what the size of the business, it’s strategy before tactics.
That phrase is a core principle of Duct Tape Marketing and the Duct Tape Marketing Consultant Network. It’s an order that most marketers and companies get backward – a mistake many large businesses spend millions to correct, eventually. Small businesses don’t have the luxury of making mistakes like that.
It could be that understanding of how critical getting it right the first time is for small businesses that gives the authors such a passion for working with their local clients. They know if they help a local business become more profitable, they help families in their own communities. By using what they know to make local companies grow, they make a positive impact on the local economy. How’s that for motivation?
This sort of commitment to serving and growing local businesses is what makes this book so valuable to the small business owners who read it. If you’d like guidance in implementing what you’ve read in this book, just reach out for help.