Inventor Of The Cut Buddy Paid YouTubers To Spark Sales. He Wasn’t Ready For A Video To Go Viral. – Ray L. Perry

Inventor Of The Cut Buddy Paid YouTubers To Spark Sales. He Wasn’t Ready For A Video To Go Viral.

Joshua Esnard created a video in hopes of advertising his product known as the Cut Buddy. Little did he know just how much of a sensation it would eventually become. This article demonstrates both the power of viral videos in the arena of marketing, as well as the seemingly innocuous issues that often times drive the creators of what go on to become quite successful inventions. It is an example of how one mans idea can turn into a six figure income.

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