Lead Generating PDF using StoryBrand
The money is in the list.
You’ve probably heard this phrase before, and it’s absolutely true. The more people you have on your mailing list, the more chances you have to sell your products or services.
Dramatically Increase Your Mailing List Numbers
The problem, of course, is that few people want to give out their email addresses just to hear what you have to say on a regular basis. You know how it feels. Your email box is already full of sales messages, so you don’t want to sign up to receive any more.
The key is to offer customers an incentive.
Building Your List
When you offer something of value to your potential customers, they become eager to give you an email address.
Companies do this in a variety of ways.
Big-name stores like Target or Kohls only need to offer customers a chance at special discounts or free shipping to get people to sign up for the mailing list. People are familiar with the brand, and they know they’ll make a purchase. Discounts are a big incentive, so these stores have millions of people on their mailing lists.
Small businesses have a harder time
The customers who come to your website may not be in buying mode. They may simply be seeking information. They may have stumbled onto your site after a web search or by following a link a friend recommended.
You need email addresses so you can keep connecting with these people until they are ready to make a purchase. You want to periodically remind them of your brand, so they naturally think of you when they need your product.
But your newsletter probably doesn’t have the same type of draw that Target’s newsletter has.
You need a good incentive to encourage people to sign up for your mailing list.
Enter the Lead Generating PDF
By now, you probably know this technique all too well. You click through to a website, and you soon get a message to “Sign Up and Download Our Free Guide to ….”
Sometimes, this is unobtrusive – a small box in the upper right-hand corner of the site. Often, though, it’s in a pop-up or drop-down box that you must deal with before you can get to the content you originally wanted.
The idea has become so prevalent that customers are starting to become blind to it. If you want your PDF to really work for you, you need to create something that provides so much value to your customers that they have no choice but to sign up to get this information.
How do you create something that’s this compelling?
You have to stick to your StoryBrand BrandScript.
Using a StoryBrand BrandScript to Create Your PDF
StoryBrand has a unique method that gets to the heart of what your customers actually need. It helps you understand their external, internal, and philosophical problems. It helps you create empathy and build a true connection with them. You understand the “happy ending” they want as well as the ending they want to avoid. The result of this process is a StoryBrand BrandScript, and it’s similar to the type of story structure that best-selling authors use to craft their novels.
With this StoryBrand BrandScript in hand, you’ll know what kind of PDF will resonate with your potential customers.
Don’t Give It All Away
While you want to provide a tremendous amount of value through your PDF, you also need to take care not to give everything away, especially if you’re selling information or services.
How does this work in practice?
Your PDF should be something that complements your product or service.
It’s easy to understand how this plays out for a company that sells a product. If you own a company that sells blinds, you don’t want to write a PDF called, “Where to Find the Cheapest Blinds,” sending customers to your competitors! Instead, you’d want to write something like, “10 Little-Known Benefits of Having Blinds in Your Home.”
It’s harder when you’re offering services.
For instance, if your business offers personal training, you wouldn’t necessarily want to give away a PDF called “A Complete Plan to Get in the Best Shape of Your Life.” Instead, you’d offer something like “25 Indulgent Dessert Recipes that Will Help You Stay on Track” or “5 Ab Exercises You’ve Never Tried.” These ideas give your potential customers some information they want, but they can still turn to you for the rest of your services.
Relax and Let Us Do the Work
Putting together a lead-generating PDF file takes time away from the type of work you really want to be doing. That’s why you should let someone else create it for you.
When you work with us, you’ll get a Certified StoryBrand Guide who can create a PDF report that speaks to your target customer. It will offer them some of the information they need, but will still guide them through a path that ultimately leads to more sales for your business.
We use a simple process:
- Create a StoryBrand BrandScript that’s unique to your company.
- Identify the single most valuable idea for a PDF.
- Have our expert writers craft a report in your voice.
You’re just weeks away from having a PDF report you can use to compel customers to sign up for your mailing list. Once they’re on your list, you can sell to them again and again.
Call us today to see how easy it is to get started with the process and grow your mailing list like never before.