Email Autoresponder using StoryBrand
Once your customers sign up to receive your lead-generating PDF report, it’s important to keep them engaged. You can do this by sending them a series of emails through your email autoresponder. This is a simple tool that allows you to send emails at pre-determined intervals.
Build Trust with an Effective Email Autoresponder Series
Email autoresponders are a fantastic tool for business owners. Unlike broadcast emails – where you have to individually create an email each time you want to send something out – the autoresponder is a “set it and forget it” type of system.
You start by creating the messages. Every customer who signs up goes through the same series, whether they sign up the day after you upload your messages or five years later.
How Companies Use Email Autoresponders
Many companies use their autoresponders to deliver a multi-day course to people who sign up. This is effective because the customers have to open up each email to get the next bit of information.
Other companies use it as a sales technique. You know the customer is curious about your product or services because they downloaded the lead generating PDF. You then use the emails in the series to build trust by offering additional valuable information in each email. You might even offer special discounts on your products to see if you can get a few quick sales.
Autoresponder services are also capable of instantly segmenting your email list. For instance, you can set it up to send certain emails to customers who have never bought from you before and ones who have. This allows you to better target your message to each customer.
But You Need a Strong Message
Too many companies load up their autoresponder series, get customers to sign up for their lists, and then never see the big boost in sales they were hoping to get. Customers barely even open their emails.
Clearly, these companies are doing it wrong. They don’t have a BrandScript that’s going to lead their customers to make the purchase. They’re sending out the wrong messages.
When you work with a Certified StoryBrand Guide to design your email autoresponder series, you’re getting more than a few emails that might increase your sales. You’re getting emails written by someone who deeply understands what your customers need. With a StoryBrand BrandScript in hand, our writers take your customers on an emotional journey, helping them to see that your product or service is just the solution they’ve been seeking.
Getting Your Email Autoresponder Series Is Simple
You don’t have to slave away guessing what your customers want to hear and spending hours crafting the perfect emails. Our experts can do this for you.
It’s an easy process.
Don’t Just Set and Forget
While the big allure of creating an email autoresponder series is the ability to do the work one time and then reap the benefits as sales continue to trickle in, you don’t really want to forget about it. It’s important to periodically review what you have. Sometimes, information becomes outdated. Sometimes, you find that your old methods simply aren’t working anymore. Sometimes, your customer base and products change.
No matter what the reason, your email autoresponder series should get periodic updates.
We can help with that as well. We’ll determine if any changes would further help your StoryBrand BrandScript, then make changes to the autoresponder series that can boost sales.
Through reliable testing, you can pinpoint the most effective marketing techniques to use with your customer base. We’ll ensure you’re always up-to-date.
Get Started Today
You’re close to having an email autoresponder series that works for you, created by master storytellers who know what it takes to drive sales. Best of all, you don’t even have to do the bulk of the work.
Call us today to set up an appointment, and get ready to see a big increase in response to your email campaigns.