Broadcast Emails using StoryBrand | Ray L. Perry

Broadcast Emails using StoryBrand

How many sales emails do you get each day? How many of them do you open? If you’re like most people, you start your day by weeding through a bunch of emails you don’t really want to read. Perhaps a headline or two catches your interest, and you open that email, but you probably delete a large portion of the sales emails you receive.

Don’t Waste Mailbox Space: Create Broadcast Emails Customers Want to Read

You don’t want your customers to do the same thing.

Crafting broadcast emails that work requires a special talent. With a certified StoryBrand guide helping you along the way, you won’t have to worry about customers hitting the unsubscribe button.

Email Autoresponder vs. Broadcast Emails

When customers sign up to receive your free, information-packed lead generating PDF, you on-ramp them through a series of emails called the autoresponder. This email autoresponder series should be evergreen, designed primarily to build trust and make a few sales.

Broadcast emails are the ones you send outside of this series. They might:

  • Advertise an upcoming promotion
  • Drive traffic to a blog post
  • Launch a new product or service
  • Simply act to maintain the connection between you and your customers.

No matter what the reason for sending the broadcast email is, you’ll be more successful when you can tell a good story.

Broadcast Emails Crafted for the Customer

How can you be certain your customers will open your emails?

Your Certified StoryBrand Guide will help you create a detailed StoryBrand BrandScript that allows you to hone in on what your customers really need. You’ll learn how to reach them on an emotional level, which makes them more likely to trust you and purchase your products or services. When you follow the StoryBrand BrandScript, you know you’re focusing on what really matters most to your customers.

Creating Your Broadcast Emails

Getting broadcast emails that work is easy. Simply work with our experts throughout the creation process. When we craft your broadcast emails, we’ll:

  • Discuss your specific needs and what type of message you want to convey in the email.
  • Follow your company’s StoryBrand BrandScript to write an email that accomplishes those goals.
  • Write a subject header that’s sure to compel customers to open your emails.
  • Revise as necessary.

Once you have the text of your email, all you’ll need to do is copy and paste it into your email broadcasting service’s program. It’s that simple.

Fine-Tuning Results

You know your customers well, but it’s always smart to test different marketing techniques to see which ones will work best. Even if you’re currently satisfied with your results, a small tweak to your email campaigns could double your sales.

Our services go beyond simply writing your broadcast emails. We can also analyze your results and test changes that could improve them. Once you’ve found a technique that works, you can replicate it, then further experiment to make even more improvements.

Stop Sending Ineffective Email Broadcasts

Your business won’t thrive if you stick with the same old boring emails you’ve been sending. You know you’ve got a great product, and your sales should reflect that. If things have seemed stagnant, it’s time to try something new.

The StoryBrand process really helps you understand the types of things that are likely to drive sales. You connect with your customers and then guide them to the right solutions for their problems – your products.

As a Certified StoryBrand Guide, I’ve been through hours of training, studying the techniques that can completely transform your business. After a long career in marketing, I know these ideas are revolutionary. Every business can become a great success when employing the StoryBrand BrandScript to connect with their customers.

Fortunately, you don’t have to waste your time in marketing training sessions. After speaking with you and asking the questions that will cut to the heart of your business and your customer base, I’ll be able to create your company’s StoryBrand BrandScript. This simple document becomes your go-to script for every piece of content your company creates.

All it takes is a simple consultation.

Don’t you want to create a marketing plan that will drastically increase your sales?

Don’t you want to better understand your customers so you can develop even more products that will solve their problems?

Pick up the phone to schedule a meeting with a Certified StoryBrand Guide. You’ll rejoice at how quickly your business grows.