If you’re a small business owner that depends on a steady stream of new customers, your attention probably perked right up at the prospect of getting more people into your business. But when you heard someone mention SEO, you probably made ‘that’ face. You know, the same face people make when someone offers them kale ice cream, turkey bacon, or a root canal. You’re not living under a rock. You’ve heard of search engine optimization, or SEO. In fact, it would be a safe bet to assume your business gets contacted multiple times each week by some firm somewhere promising to propel your small business website straight to the top of Google.
- Got a smartphone? So does everyone else you know, so make sure your website looks great on a mobile device without your potential customers needing to pinch and zoom, because they won’t! They simply won’t take the time. They’ll just go to your competitor instead. What you’re about to learn will make sure that never happens again.
- Do your customers love you and your business? Learn how you can use that goodwill and great reputation to work for your rankings. Local SEO uses your great reviews to spread the word about your business – but you’ve got to know how to get those reviews in the first place. Keep reading, and you’ll know exactly how to do that.
- How social is your business? Are you sending and receiving all the right social signals? Do you post, pin, tweet, update, snap and all things social media? If you aren’t socially active yet, should you be?