Marketing Books

Renewable Referrals

Renewable Referrals | Ray L. PerryWhat Could a Powerful Referral Marketing Program Do for Your Business?

Have you been wracking your brain trying to figure out how to get referrals for your business, but you’re uncomfortable putting people on the spot? You keep hearing how much easier and more profitable it is to work with customers who come to you as referrals – they already know, like, and trust you because someone they respect recommended you. But when you take a look at most referral programs, they just don’t seem like… you. You don’t want to become “that guy” who asks everyone within arm’s reach for the names of three people who need what he sells, right? Click to Read More.

Small Business Owner’s Guide to Local Lead Generation

Small Business Owners Guide to Local Lead Generation | Ray L. PerryHow Can Your Small Business Possibly Compete Against the Big Guys?

No way can you out-spend your big-name competitors to market on a national or global scale. But in your local area, it’s another story – one with a VERY happy ending for your business. With the right strategies and tactics, it’s easy to attract and engage more ideal customers right in your backyard – and as a locally owned business, these are the only leads you really care about, anyway. People prefer doing business with folks they know, like, and trust – and they love being able to support local businesses in their own communities. Click to Read More.

Do Leadership. A Step by Step Guide to Doing Thought Leadership

Coming Fall 2015