Marketing Books by Ray

Renewable Referrals: How to Cultivate More Profits

What Could a Powerful Referral Marketing Program Do for Your Business?

Renewable Referrals | Ray L. Perry

Have you been wracking your brain trying to figure out how to get referrals for your business, but you’re uncomfortable putting people on the spot? You keep hearing how much easier and more profitable it is to work with customers who come to you as referrals – they already know, like, and trust you because someone they respect recommended you.

But when you take a look at most referral programs, they just don’t seem like… you. You don’t want to become “that guy” who asks everyone within arm’s reach for the names of three people who need what he sells, right?

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Small Business Owner’s Guide to Local Lead Generation

How Can Your Small Business Possibly Compete Against the Big Guys?

Small Business Owner's Guide to Local Lead Generation | Ray L. Perry

No way can you out-spend your big-name competitors to market on a national or global scale. But in your local area, it’s another story – one with a VERY happy ending for your business. With the right strategies and tactics, it’s easy to attract and engage more ideal customers right in your backyard – and as a locally owned business, these are the only leads you really care about, anyway.

People prefer doing business with folks they know, like, and trust – and they love being able to support local businesses in their own communities.

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Do Leadership: A Step by Step Guide to Doing Thought Leadership

Think Thought Leadership Is Just for the Big Guys?

Do Leadership | Ray L. Perry

They’d sure like you to think so! The truth is, if you’re like most business owners and entrepreneurs, you’re just ‘this’ far from becoming a respected thought leader in your industry. Along with that title comes a host of benefits, including a faster sales cycle, an endless stream of referrals, and the ability to command top dollar for the products and services you sell.

The problem is, you don’t exactly get paid to sit and think great thoughts. You get paid to do what you do in your business – and it takes every minute of the day to do it well.

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