Data Is Vital Ingredient In Content Marketing Success

In the digital age, many companies are turning to using consumer data in order to provide engaging content. Current trends appear to show a marked increase in the practice of data collection and use, as smaller companies hope to compete with traditional powerhouses. Some of the technology used to generate this data include algorithms, artificial […] Continue Reading

The Large and Rapidly Growing U.S. On-Demand Economy

On-demand economy includes only consumer transactions and services to the US households. In 2017, on-demand economy is estimated to grow to $57 billion up from the $34 billion generated in 2016 which is 7% of the entire addressable market of $758 billion. The US addressable market for on-demand economy companies accounts for $1.6 trillion dollars […] Continue Reading

3 out of 4 Americans Have Smartphones

Technology is here to stay. An interesting survey was recently summarized, using adults only as the subjects. Nearly 90 percent of American adults have online access, as compared to about 50 percent in the early 2000s. U.S. adults are jumping on the technology bandwagon by leaps and bounds. Nearly 51 percent of those studied own […] Continue Reading